I remember competing at the Tali Open 2014, a EuroTour event.
Back in my hotel room, I watched the YLE (national tv) evening news. When they got to the sports, the event got covered, including a soundbite. I think I remember they led with Kimi Räikkönen (F1), then disc golf, and then other sports.
I already knew disc golf was big in Finland then, but had no clue that it was "unsolicited national tv evening news big".