The PDGA’s annual advertising/sponsorship campaign is designed to provide disc golf businesses with attractive opportunities for promoting their products on the sport’s number one website, PDGA.com, and to support the PDGA in producing some of its key printed, promotional, electronic, and video resources.
In 2012 the PDGA saw significant improvements in both website performance and traffic. In 2013 we will complete our transition to a new platform and release new features that will drive more of the same. In conjunction with this, we will once again be combining several advertising and sponsorship opportunities into the following omnibus offer. To this end, please find details on nine different advertising opportunities, followed by a set of bulk discount rates below.
Please note that some ad opportunities have limited spaces and these will be awarded on a first come first served basis. All parties advertising in PDGA print materials will receive complimentary copies of these products.
Once you have determined which opportunities you would like to participate in, please download and fill out the 2013 PDGA Advertising Order Form and email to ads@pdga.com. When the PDGA receives your order, we will confirm and advise when and where to send your artwork. Invoices for advertising will be sent out in early 2013.
PDGA.com Website Advertising
PDGA.com Website Analytics
- Timeframe:Nov 17, 2011 – Nov 17, 2012 (change over 2011)
- Visits:4,274,600 (+16.37%)
- Unique Visitors: 1,187,281 (+16.60%)
- Pageviews: 19,606,290 (+16.73%)
- Average Pageviews: 4.59 (+0.30%)
- Time on Site: 00:05:44 (+0.84%)
- New Visits: 26.59% (+0.82%)
Top 5 Page Types Visited by Pageviews:
- Tournament Results:4,107,077
- Home Page:2,364,106
- Event Schedule:2,911,127
- Course Directory:2,495,721
- Player Statistics:1,545,685
PDGA.com Website Sponsor
PDGA.com is the number one internet resource for disc golf in the world each year, with over 4.2 million visits by nearly 1.2 million unique visitors in 2012. Your logo, linking to your website, will be prominently displayed on the home page at PDGA.com giving you maximum exposure and the biggest bang for your advertising buck. Sixteen total spots are available on a first come first served availability with eight logo links displayed at a time. Logo links change position each time the page is refreshed to ensure fair and equal exposure and placement for all advertisers.
Ad Specs:
120 pixels wide X 60 pixels high
Rates:
$1500 per year (Jan 1 – Dec 31)
PDGA.com Premium Ads
The PDGA has developed partnerships with third-party ad networks to deliver targeted premium ads to our website for national brands. In addition, the PDGA is offering direct sales of premium ad spots. Direct sales ads will display twice as often as third-party network ads. A limited number (12) of these premium ad spaces are now available to PDGA advertisers and are offered to advertisers on a first come first served basis.
PDGA.com Homepage
Ad Specs:
Top Banner - 728 pixels wide X 90 pixels high
Block – 300 pixels wide X 250 pixels high
Rates:
Top Banner - $1000/yr or $100/mo
Block -$800/yr or $80/mo
$1600/yr or $160/mo for both
PDGA.com Tournament Results Pages
Ad Specs: Top Banner - 728 pixels wide X 90 pixels high
Rates:
$1000 per year
$100 per month
PDGA.com Event Schedule Pages
Ad Specs:Top Banner - 728 pixels wide X 90 pixels high
Rates:
$1000 per year
$100 per month
PDGA.com Course Directory Pages
Ad Specs: Top Banner - 728 pixels wide X 90 pixels high
Rates:
$1000 per year
$100 per month
PDGA.com Player Statistics Pages
Ad Specs:Top Banner - 728 pixels wide X 90 pixels high
Rates:
$800 per year
$80 per month
PDGA Disc Golf Weekly Update E-newsletter
Your logo / website link will be included in the PDGA Disc Golf Weekly Update newsbrief, e-mailed to 13,000+ PDGA members and non members around the world each week, 52 times throughout the year.
Horizontal Ad Specs: 468 pixels wide X 60 pixels high
Skyscraper Ad Specs: 100 pixels wide X 600 pixels high
Rate:
$1000 per year
$100 per month
2013 Tour Poster Logo Advertisement
The annual PDGA Tour Poster will be displayed on information boards at disc golf courses around the world. This poster will feature images from the PDGA Tour, a list of all leading events at the National Tour (NT) Elite Series level and above, and an area for TD’s to include information on upcoming local events. An estimated 2500 copies will be published and an additional quantity produced for distribution to all 2012 Tour events and poster sponsors.
Rates: $450 per sponsor logo ad (6 available)
Deadline for confirming ad: January 1
Deadline for submission of artwork: January 15
Publication date: February 2013
DiscGolfer Magazine Advertising
DiscGolfer is the official publication of the Professional Disc Golf Association and is published quarterly (4 issues per year) with a circulation of approximately 15,000 copies per issue distributed via PDGA memberships, subscriptions and retail outlets. For information on 2012 DiscGolfer Magazine advertising, including ad specs and rates visit: http://www.pdga.com/discgolfer-magazine
2013 DiscGolfer Production Schedule
Spring 2013/No. 17:
- ad space closes Jan 28
- ad due date: Feb 4
- delivery to press: Feb 18
Summer2013/No. 18:
- ad space closes April 29
- ad due date: May 6
- delivery to press: May 20
Fall2013/No. 19:
- ad space closes July 29
- ad due date: Aug 5
- delivery to press: Aug 19
Winter2013/No. 20:
- ad space closes Oct 28
- ad due date: Nov 5
- delivery to press: Nov 18
For information on advertising in DiscGolfer Magazine contact:
Rick Rothstein
(816) 471-3472
rrothstein@pdga.com
