The PDGA’s annual advertising/sponsorship campaign is designed to provide disc golf businesses with attractive opportunities for promoting their products on the sport’s number one website, PDGA.com, and to support the PDGA in producing some of its key printed, promotional, electronic, and video resources.
In 2012 the PDGA will be launching a brand new website at PDGA.com. The new website has been a long time coming and is expected to address a number of challenges we have experienced in the past as a result of the high volume of traffic the website receives. In conjunction with the launching of the new website, we will once again be combining several advertising and sponsorship opportunities into the following omnibus offer, as requested by some of our leading sponsor partners. To this end, please find details on nine different advertising opportunities, followed by a set of bulk discount rates below.
Please note that some ad opportunities have limited spaces and these will be awarded on a first come first served basis. All parties advertising in PDGA print materials and on the DVD will receive complimentary copies of these products.
Once you have determined which opportunities you would like to participate in, please complete the ad order form and email to bgraham@pdga.com. When the PDGA receives your order, we will confirm and advise when and where to send your artwork. Invoices for advertising will be sent out in early 2012.
PDGA.com Website Analytics
Timeframe: Nov 17, 2010 – Nov 17, 2011
Visits: 3,673,216
Languages: 141
Unique Visitors: 1,021,179
Pageviews: 16,796,948
Average Pageviews: 4.57
Time on Site: 00:05:41
Bounce Rate: 33.88%
New Visits: 26.38%
Top 5 Pages Visited:
1. Home Page – http://www.pdga.com
2. Event Schedule & Results Page - http://www.pdga.com/tour_schedule
3. Course Directory - http://www.pdga.com/course_directory
4. Discussion Board - http://www.pdga.com/discussion/
5. Member Search - http://www.pdga.com/member_search
1. 2012 Tour Poster Logo Advertisement
The annual PDGA Tour Poster will be displayed on information boards at disc golf courses around the world. This poster will feature images from the PDGA Tour, a list of all leading events at the National Tour (NT) Elite Series level and above, and an area for TD’s to include information on upcoming local events. An estimated 2500 copies will be published and an additional quantity produced for distribution to all 2012 Tour events and poster sponsors.
Rates: $450 per sponsor logo ad (6 available)
Deadline for confirming ad: January 1
Deadline for submission of artwork: January 15
Publication date: February 2012
2. PDGA Disc Golf Weekly Update (e-newsletter)
Your logo / website link will be included in the PDGA Disc Golf Weekly Update newsbrief, e-mailed to 13,000+ PDGA members and non members around the world each week, 52 times throughout the year.
Rate: $1000 per year Horizontal Logo Specs: 468 pixels wide X 60 pixels high
Skyscraper Logo Specs: 100 pixels wide X 600 pixels high
3. PDGA.com Website Sponsor (New website design for 2012)
PDGA.com is the number one internet resource for disc golf in the world each year with over 3.5 million visits by more than 1 million unique visitors in 2011. Your logo, linking to your website, will be prominently displayed on the home page at PDGA.com giving you maximum exposure and the biggest bang for your advertising buck. Sixteen total spots are available on a first come first served basis with eight spots displayed at a time. Logo links change position each time the page is refreshed to ensure fair and equal exposure and placement for all advertisers.
Rates: $1500 per year (Jan 1 – Dec 31) Logo Specs: 120 pixels wide X 60 pixels high
4. PDGA.com Premium Ads
The PDGA has developed partnerships with third party ad networks to deliver premium ads to our home page for companies like Nike, Gatorade, and Oakley. In order to minimize costs, our ad network limits the number of views or impressions per unique visitor during a 24 hour period. Once the ad network inventory is exhausted, the PDGA serves up a series of house ads to display to our website visitors such as those currently on the website for the IDGC, PDGA National Tour, and Major events. The frequency that these ads are displayed is based upon the number of ads being served by the ad network which fluctuates throughout the year. A limited number (12) of these premium ad spaces are now available to PDGA advertisers and are offered to advertisers on a first come first served basis.
Rates: $800 per year each (Jan 1 – Dec 31) Logo Specs: Top Banner - 728 pixels wide X 90 pixels high
$1500 per year for one of each Block – 300 pixels wide X 250 pixels high
5. PDGA.com Event Schedule & Results Page
The Event Schedule & Results Page is our second busiest web page behind only the PDGA home page attracting a multitude of visitors checking on the 1300 sanctioned future events schedule and past events results listed each year. Your logo, linking to your website, will be prominently displayed on the Event Schedule & Results Page providing you with a large return on your advertising investment. Sixteen total spots are available on a first come first served basis with eight spots displayed at a time. Logo links change position each time the page is refreshed to ensure equal exposure for all advertisers.
Rates: $1000 per year (Jan 1 – Dec 31) Logo Specs: 120 pixels wide X 60 pixels high
6. PDGA.com Discussion Board Sponsor
The PDGA discussion board accounts for a major share of our overall website traffic and is our third busiest web page at PDGA.com. Now you can have your logo / website link at the top of one of disc golf’s liveliest forums. Twelve total spots are available on a first come first served basis with six spots displayed at a time. Logo links change position each time the page is refreshed to ensure fair and equal exposure and placement for all advertisers.
Rates: $700 for 12 months, $450 for 6 months Logo Specs: 120 pixels wide X 60 pixels high
7. PDGA.com Online Course Directory Advertisement
A new Online Course Directory at PDGA.com was launched in late 2009 with many new features and improvements. A total of 24 logo / link ad spaces are available, on 3 different pages, with up to 8 ads per page, at the following rates:
Cover Page: State/Country page: Course page: Logo Specs:
12 months - $600 12 months - $600 12 months - $600 120 pixels wide
6 months - $400 6 months - $450 6 months - $400 x 60 pixels high
8. PDGA.com Course Development Page
The PDGA course development page at PDGA.com is a great place for course designers, as well as manufacturers and retailers of course equipment, to advertise your products and design services to prospective course developers and parks departments. Eight logo links spots are available.
Rates: $600 for 12 months Logo Specs: 120 pixels wide X 60 pixels high
9. 2012 PDGA Pro Worlds DVD Advertisement
Each year, the PDGA produces a 1-1/2 to 2 hour video of the Disc Golf World Championships. Costs involved in making or producing ads are separate and ads can be provided directly by the advertiser, or production costs can be negotiated between the advertiser and the contracted Worlds videographer.
Rates:
One 30-second ad - $1000
Two 30-second ads (or) One 1-minute ad - $1750
Discounts on Bulk Advertising Orders:
The following bulk order discounts apply on total orders:
- Deduct 10% on orders of $1600 or more
- Deduct 15% on orders of $3000 or more
- Deduct 20% on orders of $5000 or more
Advertising packages can be customized to suit your needs and some ads can be pro-rated for shorter time frames.
We look forward to receiving your 2012 PDGA sponsor/advertising order shortly. In the meantime, if you have any questions please contact Executive Director Brian Graham at (706) 261-6342 or bgraham@pdga.com. Thank you once again for all you do to support and grow disc golf and the PDGA. We wish you the very best of luck with all your 2012 disc golf endeavors.
DiscGolfer Magazine Advertising:
DiscGolfer is the official publication of the Professional Disc Golf Association and is published quarterly (4 issues per year) with a circulation of approximately 15,000 copies per issue distributed via PDGA memberships, subscriptions and retail outlets. For information on 2012 DiscGolfer Magazine advertising, including ad specs and rates visit: http://www.pdga.com/discgolfer-magazine
2012 DiscGolfer Production Schedule
Spring 2012/No. 13:
ad space closes Feb 13
ad due date: Feb 20
delivery to press: March 12
delivery to readers: approx. March 20
Summer 2012/No. 14:
ad space closes May 14
ad due date: May 21
delivery to press: June 11
delivery to readers: approx. June 19
Fall 2012/No. 15:
ad space closes Aug 13
ad due date: Aug 20
delivery to press: Sept 10
delivery to readers: approx Sept 17
Winter 2012/No. 16:
ad space closes Nov. 12
ad due date: Nov 19
delivery to press: Dec 10
delivery to readers: approx Dec 17
