So we're at the stage, the four of us, not counting Kelley, who does her own thing, but supports us with tremendous tolerance, where we're thinking Marshall Street is almost a really good company.

Chris the computer guy, Hoey the picture of every tie-dye disc on the website and customer service specialist and Mr. Loyalty. Chris is also completely behind the great Marshall Street plan.

Anthony Narcisi, great smart kid, a senior at Leicester High, where Kelley teaches...so watch your mouths.

Me. Loafer, pretender, driving force. Help yourself they're in the freezer.

Four guys.

Except we don't have much of a plan except to sell enough discs to remain solvent enough to keep going until we figure out our plan.

I'm inspired by the PDGA's flailing. I've flailed and flailed and flailed, enough to claim expertise at flailing. When I'd get all worked up about the PDGA's flailing, back when Steve Dodge was on the board, he'd say, "Imagine a non-profit being inefficient," with the HELLO tone.

So if the PDGA can flail so can Marshall Street, as we continue onward in our quest toward who knows what.

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Enter Ken the Good, also known as Adobe Won Kinobe, a computer expert, Mac aficionado, work-flow genius and basic guy who comes in and fixes your business.

He planted the seed of documenting everything we do, so we started doing just that. Plus we set up a scoreport as a taskport, with each person having his own tasks at various levels of completion, until they reach "Done."

It's one of those breakthroughs in thinking.

The PDGA would probably do well to consult an efficiency expert, like our very own, very secret Ken the Good.

Our relationship evolved from happenstance, and so far his company, and his expert services, have cost us zero dollars, while being priceless.

After Hoey took 1000 pictures of tie-dyes, Ken came down from his headquarters in New Hampshire for another fun work/disc golf day at Pyramids and wound up going shopping with Chris for some hardware and now we take pictures of discs -- like, finally starting today. And we do it ten times faster and the pictures are much crisper. Check out our homepage for some scintillating depth, color and definition.

Anyway, Ken the Good, who advises us at the ultimate pinnacle of nerdom through Skyp, where you're talking through the computer like you're on speaker phone. He looks at our site. He asks, "Are the categories at the top somehow connected to the categories on the left, and Chris our computer guy goes, "No." And then Ken goes "Can I get from any page to any other page," and I look at Chris for the answer and Chris says, with some dejection, "Noooo."

And Ken the Good goes, "This site is crap. I'm going to some other site to buy my golf discs." And it's a knife and it's sooooooo funny because it's so true. And the knife passes through my jugular, severing it so cleanly it heals immediately.

Then the very painful sitdowns with Ken and his brother Martin about what you're doing and how you do it. This is BEFORE they drag you down and stomp on you until you admit, very honestly, why. Why Marshall Street? What're you tying to accomplish?

Anyway, we're getting the feeling of being slightly less stoopid than before, as a business and an organization, in large part because of two guys who are way smarter than all of us about a bunch of things. To be honest, very crucial things.

Just saying, getting back to my original point, it helps getting the right people to come in and help you get an honest assessment of what the heck you're doing, on a couple levels, one of them being financial and another being transparency within the own organization's procedures and policies.

BTW, fantastic that the PDGA released more of its financial information to the public. Why not?

Again, I've tried to pin him and his brother Marten down to a contract so I can finally pay for their services, which have already been enormous -- we have a network, a company manual in progress, a taskport.

We took the write everything down in case you die tomorrow so the next guy can take over mantra.

You should see some of the lists we've got; how do you spell OCD?

I should almost be happy. Hoey says I should be happy and leave my hate thoughts and not be negative at all ever. Be happy just be freakin' happy. Hoey -- HOEY...you have to say it a very special way. Hoey tells me to let go, let go, let go, be happy.

And I'm thinking phk you Hoey (and we actually sincerely all love Hoey), but I'll kick you right in your happy nuts.

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I keep telling everybody this is not about having fun. Nobody listens.

I've been telling you that for a long time too. You've got a good thing there in the middle of Mass.

I've got a stick - I'll bring it to you for you to use however you see fit, but not until you apologize to Hoey for kicking his happy nutz.

Do what makes you happy (and in your case, that's OK to do, because it also makes other people happy).
Put aside "a little" (just in case for those rainy days that will happen).
Pay yourself and the others the rest.
Continue to think (because thinking is a good thing!).
And even if you end up "somewhere else", it'll be fruitful, fun, and worth it all.

Ps: It truly IS "the journey"...