This "player" shows up to "play" with you every round. It's a course, of course. And yet, other than a directory listing, many courses don't get promoted as well as possible, even those with top ratings. For many courses, especially pay-for-play, attracting more players is worthwhile. Even if not to produce more income, more play keeps reminding the Park Dept. and community that your course is an important recreational resource to support.