Im not opposed to this idea, though i believe their are better ways to make money for the club and increase membership. However it seems rather foolish to me to inform the golf population that this is a 30 day deal. As now they assume in 30 days they will place a few times, losing 3-5 bucks while simply waiting out the 30 days of little increased membership so it goes away. This trail would have likely had great increases in membership until you told all the non members it will go away soon because they are all just losing little to nothing for a few weeks then they can go back to the old way.
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